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What you will study
Knowledge -Brand/marketing theory -Business structure -What a marketing plan is -Creating content -Budget management -Supplier and stakeholder management -Campaign management
Skills -Developing and interpreting briefs -Use copywriting techniques -Build multi-channel campaigns -Use software to design marketing assets -Meet budget requirements -Campaign management -Data analysis, including spreadsheets
Behaviours -Accountability -Initiative and organisation -Working flexibly -Working collaboratively -Continuous professional development -Integrity and confidentiality
Qualification -Chartered Institute of Marketing (CIM) for Affiliate. -Digital Marketing Institute (DMI) for Power. -Data and Marketing Association (DMA)
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Entry Requirements
Maths and English GCSE grades 9-4, Functional skills level 2, or initial assessment at level 1. Apprentices without level 2 English and maths must achieve this level before taking their EPA.
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Assessment
To complete the apprenticeship, apprentices will be expected to complete:
- Portfolio showcasing practical work demonstrating skills and knowledge gained during the apprenticeship.
• Interview underpinned by portfolio of evidence
- Portfolio showcasing practical work demonstrating skills and knowledge gained during the apprenticeship.
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Moving Forward
Level 4 Digital Marketing Executive, Marketing Manager, Advertising and Media, Executive or Data Analyst Apprenticeship
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Duration
23 Months
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Delivery
Induction One day induction to Apprenticeship programme, meeting with a Skills Coach and Delivery Plan agreed.
In College One workshop and workbased session a month for the duration of Programme.
Assessment On programme assessments every 6-8 weeks, including progress reviews every 8-10 weeks.
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Benefits
Access learning materials 24/7 via Smart Assessor – your online learning environment
